Land Rover and Jaguar Leaving Ford's Toy Box?

It appears that Land Rover and Jaguar are on their way out from the Ford umbrella. With Ford losing money like a drunk in Vegas, they are desperately looking for a way to minimize the bleeding. This includes getting rid of some of their less performing lines. This comes after they've dumped ultra-luxury brand Aston Martin in March for $848 million. The next step, as it appears now is that Jaguar is a candidate for another private equity buyout, and the more popular/valuable Land Rover will probably up with another car company (probably not BMW, its former owner). We'll see if this is the beginning of Ford's as well as the other U.S. Automaker's turn around to catch Toyota, Honda and the others.

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Blogger Makesha Ramel Caldwell said...

Hi, My hubby and I always compare Ford and Chrysler. Before the attempt to sell Chrysler(I don't know if they sold yet) me and my hubby always said that Ford should be more like Chrysler. If a company is selling does that mean that they are really in debt or just want to cash out. If either, then why is Chrysler trying to sell?

13 June, 2007 01:27  
Blogger cclemens31 said...

I believe you're talking about Daimler dumping off Chrysler. That went down about a month ago. Chrysler was losing DaimlerChrysler as a whole quite a bit of money...ie their cars weren't selling well. So Daimler (who make Mercedes) got rid of Chrysler to a private equity firm and ended up losing quite a bit of money on the deal.

I think in Ford's case, Jaguar was losing money like crazy, however Land Rover was doing better, but Ford may not have the capability right now to manage that brand as well. There's a lot that goes into it and a lot more will shake out in the coming weeks. The bottom line is the the US automakers need to be more like the Japanese to compete because right now they're not.

13 June, 2007 01:39  
Blogger Makesha Ramel Caldwell said...

Thanks for clarifying that. From the look of Chrysler, it seemed as though they had it all together. Looks can be deceiving. I guess Chrysler stuck their necks out too far. Beautiful cars but I still drive a Ford!

14 June, 2007 19:06  

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