5.26.2007

CKE Restaurants Filing Lawsut, too Angus-Renentive?



CKE Restaurants, parent company of Carl's Jr. and Hardee's is filing a lawsuit against Jack-in-the-Box restaurants alleging that the above commercial is misleading consumers. CKE's complaint is that Angus is part of a cow, not the, nether regions of a cow as the commercial suggests. Personally, I don't know if that many people would fall for that considering that Angus is a type of cow. However you can never be sure, as other Carl's Jr. commercials feature Paris Hilton washing cars to sell burgers, or on another commercial the slogan: "Without us, some guys would starve". Clearly, if these Carl's Jr. advertisements work that well at swaying their consumers to their burger, then perhaps Carl's Jr. should be worried that those same people will stop coming thinking their burgers are really a cow's back end.

What do you think? Is this a frivolous lawsuit or a valid complaint?

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